SEO Discovery Foundations

Our SEO Discovery Foundations Package is priced between $5,000 and $19,000.

Ongoing monthly SEO services are flexible and priced from $500 to $10,000+ to meet your specific needs and budget.

Ready to begin? Fill out our Intake Form today!

Four Pillars Of Cannabis SEO

Building a solid cannabis SEO foundation starts by focusing on the four pillars of SEO.

On-Page Optimization
Off-Site Link Building
Content Creation
Technical Optimization

These four pillars are interconnected and essential for improving your website’s visibility in search engine results pages (SERPs).

By focusing on these four pillars, you can optimize your cannabis website for search engines and attract more organic traffic.

Each pillar plays a crucial role in achieving your cannabis SEO goals, and a holistic approach is necessary for optimal results.

On-Page Optimization For Cannabis SEO

On-Page Optimization: The Building Blocks Of Your Cannabis Website

Think of your website as a house. The foundation and structure are important, but the furniture and decor are what make it a home. That’s where on-page optimization comes in.

Here’s a quick rundown of the most important things we’ll consider.

Keyword magic. Find the right words and phrases that people are searching for.
Create amazing content. Make it informative, engaging, and easy to read.
Craft catchy titles and descriptions. Grab people’s attention.
Use headings. Organize your content in a clear and logical way.
Optimize your images. Make them look good and load quickly.
Link wisely. Connect your pages together and link to other reputable websites.
Make sure it’s mobile-friendly. Most people browse the web on their phones.

By taking care of these details, we’ll not only improve your website’s search engine rankings but also give your visitors a better overall experience.

Now to dive into the SEO language for the more technical minded readers for on-page optimization.

On-page optimization refers to the process of optimizing individual web pages to improve their search engine rankings and user experience. It involves various elements that directly impact how search engines perceive and rank your content.

Here are some key aspects of on-page optimization.

1. Keyword Research and Placement

Identify relevant keywords: Conduct thorough keyword research to find terms and phrases that your target audience is searching for.
Strategic placement: Incorporate these keywords naturally into your page title, headings, meta descriptions, and body content.

2. High-Quality Content

Create valuable content: Produce informative, engaging, and unique content that addresses the needs and interests of your audience.
Optimize for readability: Use clear language, proper formatting, and a logical structure to enhance user experience.

3. Title Tags and Meta Descriptions

Compelling titles: Craft descriptive and keyword-rich title tags that accurately represent your page’s content.
Informative meta descriptions: Write concise and compelling meta descriptions that entice users to click through.

4. Header Tags (H1, H2, etc.)

Proper structure: Use header tags to organize your content hierarchically, making it easier for search engines to understand.
Keyword optimization: Incorporate relevant keywords into header tags to improve visibility.

5. Image Optimization

Use descriptive file names: Name your images with relevant keywords to improve search engine visibility.
Alt text: Provide informative alt text for each image to describe its content and aid accessibility.
Compress images: Optimize image file sizes to reduce loading times and improve user experience.

6. Internal and External Linking

Internal linking: Create a strong internal linking structure to guide users and search engines through your website.
External linking: Link to reputable external sources to enhance your website’s credibility and authority.

7. Mobile-Friendliness

Responsive design: Ensure your website is fully optimized for mobile devices to cater to the growing number of mobile users.

By carefully addressing these on-page optimization factors, you can significantly improve your cannabis website’s search engine rankings and attract more organic traffic.

Off-Site Link Building

Building Backlinks: The Secret to Climbing The Search Engine Ladder

Think of backlinks as votes of confidence from other websites. The more votes you get, the higher you’ll rank in search results.

Here’s how we’ll get you these votes.

Create amazing content. People love to share great stuff.
Be a guest blogger. Offer your expertise on other websites.
Find broken links. Help other websites fix their problems and offer your own content as a replacement.
Network and build relationships. Connect with people in your industry.
Get listed. Make sure your website is listed in relevant directories.
Use social media. Share your content and engage with your audience.
Focus on local SEO. Get listed on local directories and claim your Google My Business listing.
Keep an eye on your backlinks. Make sure they’re high-quality and that you’re not linked to anything bad.

By following these steps, we’ll build a strong backlink profile and boost your website’s search engine rankings. Remember, it’s a long-term game, so be patient and persistent.

Now to dive into the SEO language for the more technical minded readers for building backlinks.

Off-site link building involves acquiring high-quality backlinks from other websites to your cannabis website. These backlinks act as “votes” from other websites, signaling to search engines that your content is valuable and relevant.

Here are some key strategies we’ll discover for effective off-site link building.

1. High-Quality Content:

Create exceptional content: Produce valuable, informative, and shareable content that naturally attracts backlinks.
Target relevant websites: Identify websites in your industry or niche that align with your target audience.

2. Guest Posting:

Offer valuable content: Contribute high-quality guest posts to relevant blogs and websites in your industry.
Include backlinks: Strategically include backlinks to your website within your guest post.

3. Broken Link Building:

Find broken links: Use tools to identify broken links on other websites.
Offer replacements: Contact the website owners and suggest replacing the broken links with your relevant content.

4. Outreach and Relationship Building:

Network with influencers: Connect with industry influencers and build relationships.
Promote your content: Share your content on social media and through email marketing to encourage others to link to it.

5. Directories and Listings:

Submit to relevant directories: List your website on industry-specific directories and online listings.
Optimize your listings: Ensure your listings are accurate, complete, and include relevant keywords.

6. Social Media Marketing:

Share your content: Actively share your content on social media platforms to increase visibility and generate backlinks.
Engage with your audience: Interact with your followers and build relationships.

7. Local SEO:

Claim your Google My Business listing: Optimize your Google My Business profile to improve local search visibility.
Encourage local citations: Get your business listed on local directories and review websites.

8. Backlink Analysis and Monitoring:

Track your backlinks: Use tools to monitor your backlink profile and identify any negative or low-quality links.
Disavow harmful links: If necessary, use Google’s Disavow tool to inform search engines about harmful backlinks.

By implementing these off-site link building strategies, we’ll aim to enhance your cannabis website’s authority, improve search engine rankings, and attract more organic traffic.

Content Creation

Content Creation: The Heart and Soul of Your Cannabis Website

Think of your website as a house. The technical stuff (we’ll discuss below) is the foundation and structure. But what makes it a home is the content.

Here’s what you need to know about creating content that rocks!

Know your audience. What are they interested in? What are they looking for?
Do your keyword research. Find the right words and phrases that people are actually searching for.
Choose topics that matter. Keep it relevant to your business and your audience.
Mix it up. Try different formats like blogs, articles, guides, videos, and infographics.
Quality over quantity. Make sure your content is informative, engaging, and original.
Keep it clean. Use clear language and proper grammar.
Optimize for search engines. But don’t overdo it.
Be consistent. Keep your website fresh with regular updates.

By following these gold nuggets, we’ll create content that not only attracts visitors but also helps your website rank higher in search results.

Now to dive into the SEO language for the more technical minded readers for content creation.

Content creation is a fundamental aspect of cannabis SEO. High-quality, informative, and engaging content attracts both users and search engines.

Here are some key considerations we’ll focus on for content creation.

1. Keyword Research:

Identify target keywords: Conduct thorough keyword research to find relevant terms and phrases that your target audience is searching for.
Keyword density: Incorporate these keywords naturally into your content without overstuffing.

2. Topic Selection:

Relevance: Choose topics that are directly related to your cannabis business and align with your target audience’s interests.
Timeliness: Stay up-to-date with industry trends and news to create timely and relevant content.

3. Content Format:

Blog posts: Write informative blog posts that cover various topics related to your cannabis business.
Articles: Create in-depth articles that provide valuable insights and information.
Guides and tutorials: Offer step-by-step guides or tutorials to educate your audience.
Infographics: Use visuals to present complex information in an engaging and easily digestible format.
Videos: Create videos to showcase your products, services, or expertise.

4. Content Quality:

Informative and engaging: Write content that is informative, engaging, and provides value to your audience.
Original and unique: Create original content that differentiates your business from competitors.
Well-written and structured: Use clear language, proper grammar, and a logical structure to enhance readability.

5. Content Length:

Quality over quantity: Focus on creating high-quality content that is comprehensive and informative.
Consider user intent: The ideal length may vary depending on the topic and user intent.

6. Optimization:

On-page SEO: Optimize your content for search engines by incorporating relevant keywords, using header tags, and optimizing images.
User experience: Ensure your content is easy to read, navigate, and understand.

7. Consistency:

Regular updates: Publish content consistently to keep your website fresh and attract returning visitors.
Content calendar: Create a content calendar to plan and schedule your content releases.

By focusing on these aspects of content creation, we’ll produce high-quality content that attracts organic traffic, establishes your authority in the cannabis industry, and drives conversions.

Technical Optimization

Technical Optimization: It’s the Secret Sauce to a Successful Cannabis Website

You know how they say, “It’s not what you know, but who you know”? Well, when it comes to your cannabis website, it’s not just about the content, but also about the technical stuff behind the scenes.

Think of your website as a house. The content is the furniture and decor, but the foundation, plumbing, and wiring are just as important. That’s where technical optimization comes in.

Here’s a quick rundown of the most important technical tweaks:

Speed things up. Nobody likes a slow website, especially when they’re trying to find their favorite strain. Make sure your images are lean and mean, and that your code is streamlined.
Mobile-friendly is a must. More and more people are browsing the web on their phones. Make sure your site looks and works great on any screen size.
Clear structure is key. Think of your website as a map. You want people to be able to easily find what they’re looking for. Use clear headings, menus, and a sitemap.
Clean up your URLs. Make sure your web addresses are easy to read and understand.
Security first. Use HTTPS to keep your visitors’ data safe.
Server speed matters. Make sure your website’s server is up to the task.
Avoid duplicate content. Search engines don’t like it when you have multiple pages with the same content.
Make it easy for search engines to crawl your site. Use a robot.txt file and a sitemap to guide search engine bots.

By taking care of these technical details, we’ll not only improve your website’s performance but also boost your search engine rankings and give your visitors a better overall experience.

Now to dive into the SEO language for the more technical minded readers for technical optimization.

Technical optimization refers to the underlying technical aspects of your website that can significantly impact its search engine visibility and user experience.

Here are some key areas we’ll focus on.

1. Website Speed:

Optimize images: Reduce image file sizes to improve loading times.
Minify CSS and JavaScript: Minimize the size of these files to enhance website speed.
Leverage browser caching: Enable browser caching to store static resources locally, reducing server load.
Use a CDN: A content delivery network can distribute your website’s content across multiple servers, improving load times for users in different locations.

2. Mobile-Friendliness:

Responsive design: Ensure your website adapts to different screen sizes and devices.
Mobile-specific optimizations: Consider mobile-specific enhancements like touch-friendly elements and simplified navigation.

3. Website Structure:

Clear hierarchy: Use a logical structure with clear navigation to help users and search engines understand your website’s content.
XML sitemap: Create an XML sitemap to provide search engines with a comprehensive overview of your website’s structure.

4. URL Structure:

Descriptive URLs: Use clear and relevant URLs that include keywords.
Avoid dynamic URLs: Opt for static URLs whenever possible to improve search engine crawlability.

5. HTTPS:

Implement SSL: Use HTTPS to secure your website and protect sensitive user data.
Benefits: HTTPS can improve search engine rankings and enhance user trust.

6. Server Response Times:

Optimize server performance: Ensure your web server is configured to respond to requests efficiently.
CDN: Using a CDN can help improve server response times, especially for users located far from your web server.

7. Duplicate Content:

Identify and address: Use tools to detect and resolve duplicate content issues, which can negatively impact your website’s rankings.
Canonical tags: Implement canonical tags to specify the preferred version of a page if you have multiple versions with similar content.

8. Crawlability and Indexability:

Robot.txt file: Use a robot.txt file to control which parts of your website search engines can crawl.
Noindex tags: Use noindex tags to prevent specific pages from being indexed by search engines.
Sitemap: Submit your XML sitemap to search engines to help them discover and index your website’s content.

By addressing these technical optimization factors, we can improve your cannabis website’s performance, user experience, and search engine rankings.