Joseph Ray Powers
Cannabis SEO Writing Fanatic | Copywriting | Marketing Strategist
10+ years writing over a MILLION WORDS for the cannabis space.
Howdy!
My name is Joseph Powers, I’m currently located in Idaho (aka – prohibition island).
► From The Nuclear Military To Cannabis Advocacy.
My path to becoming a leading voice in cannabis began with a personal incident in the military back in 2011. This experience sparked my intense interest in cannabis, leading me to talk with industry leaders and explore the leading edges of what is known about all aspects of cannabis — from fuel, food, fiber, and the endless wellness applications.
My newfound dedication to cannabis quickly turned into an all-out obsession!
This eventually led to my launch of Hemp Writer (DBA) in 2016 and writing full time for cannabis startups and well established businesses worldwide.
That transformative episode in the military ignited an enduring passion for cannabis and the wonders of nature. Since that turning point, I have dedicated myself to cannabis and the natural world, authoring over a million words on cannabis, hemp, and psychedelics across various global publications.
I’ve interviewed notable cannabis personalities including Dr. David Allen and Dr. Tony Huges.
I create content for nearly every area of the cannabis space & related industries including; legal, business, CBD, CBG, CBC, CBN, D8, D9, D10, HHC, THC-P, health & wellness, technology, compliance, security, and state applications, and more.
► Why You Should Work With Me
I have a unique data acquisition process that makes the journey of sifting through a mountain of dirt (keywords) to find the gold (untapped gaps) fun and easy — aka less painful.
I’m hands on and I’m ready and willing to roll up my sleeve and do the hard work necessary to identify overlooked opportunities by combining various strategies I’ve observed within the evolving SEO industry to meet and exceed your required desired results.
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Here are the ABCs of my SEO Writing Process.
Over the last 10 years, I’ve distilled the writing and SEO process down to a few simplified steps.
► On-Page (content, keywords, internal link structure, etc.)
► Off-Page (backlinks, guest posts, social media, etc.)
► Technical SEO (load speed, no errors, user experience, etc.)
My brief overview of On-Page SEO strategy is the acronym T.R.A.P. and Competitive Search Analysis.
T.R.A.P.
► T – Technical functional (fast) website.
► R – Relevant information
► A – Authoritative (EEAT)
► P – Publication frequency
Furthermore, Google offers the acronym E.E.A.T. to help guide SEO results that will stand the test of time, as well as the inevitable core algorithm updates.
► E – Experience
► E – Expertise
► A – Authoritativeness
► T – Trustworthiness
At the heart of SEO, involves actual experience leading the expertise in the content we’ll create.
Competitive Search Analysis
The competitive search analysis is a critical element in outranking competitor keywords and topic clusters in Search Engine Result Page (SERP).
Once I discover relevant keywords to your specific KPIs, the next step is to analyze the competition and create content that’s more useful and answers the users’ search intent better and more completely than the competition.
Thank you for reading my UpWork about me profile. I look forward to chatting with you about why and how you got into cannabis — and how I can best serve you to help you achieve your business growth goals.
Joseph Powers
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► A few additional details about the services I offer and the client’s I’ve worked with.
I create high-quality content for cannabis cultivation facilities, retail dispensaries, CBD brands, consulting firms, industry magazines, and many more. I can help you with SEO writing, general article writing, content writing on nearly any platform, standard & pillar blog writing, conversion focused copywriting, search engine optimization technical (on-page & off-page), marketing strategy, consulting, content brief, content calendar, content refresher, content strategy, editing (AI & human written articles), information architecture, and press releases.
My clients include Colorado Cannabis Tour, PotCo, Keirton, International Cannabis Solutions, Zana Medical, National Association Cannabis Business (NACB), Cali Kush Tours, 420 College, BioCBD+, Canna Tech, Oregrown, The Cannabis Marketing Lab, Sierra Gold Hemp, Global CBD, Tonic Vibes, Pharma Hemp, NuLyfe Inc., Allied Steel Buildings, CDRL Nutritional, Strain Wise Consulting, MMJ.Today, Hemp Market Watch, MMS Distribution, Razwerks, Got SOPS, MDRN CBD, CBD Land LTD, Kush market Place, Healthy Hemp Strategies, Hemp Aware, NASB Inc, 1935 Group, LLC, US Crop Drying LLC, Vape Ranger, Union Cannabis Group, Blissful Herb Shop, SEABEDEE, Prima Clones, The Tiny Dancer, Hotbox Digital, FLORAFLES, United Science, PMC Media Group, Pisgah Peaks Ventures, Blue Lakes Auto Repair, Green Space Accounting, House Plant Resource Center, Dr. Kailash Sharma M.D., and more.