Glossary - Hemp Writer

Content Creation

Branded Keyword: A keyword that includes your brand name. For instance, “Hemp Writer.”
Call to Action (CTA): A prompt that encourages a user to take a specific action, such as making a purchase or subscribing to a newsletter.
Content: The text, images, and other media on a website.
Content Audit: An assessment of a website’s content to identify areas for improvement.
Content Calendar: A schedule for creating and publishing content.
Content Gap Analysis: A process of identifying topics that your competitors are covering but you are not.
Content Marketing: A strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain customers. Content Strategy: A plan for creating and managing your website’s content. Editorial Calendar: A schedule for publishing content on a website or blog.
Headline: The title of a piece of content.
Intent: The user’s goal when searching for something. Understanding user intent is crucial for creating content that meets their needs.
Keyword Density: The number of times a keyword appears on a web page.
Keyword Optimization: The process of strategically placing keywords throughout your content.
Keyword Prominence: The placement of keywords within a web page. Keywords should be naturally integrated into your content, not stuffed in.
Keyword Research: The process of finding relevant keywords to target.
Keyword Stuffing: The excessive use of keywords to improve search engine rankings. This can be harmful to your website’s ranking and user experience.
Long-Tail Keyword: A multi-word keyword that is more specific than a short-tail keyword. For example, “best Italian restaurant in Twin Falls” is a long-tail keyword. Long-tail keywords can be less competitive and easier to rank for.
Quality Content: Content that is valuable, informative, and engaging. High-quality content is more likely to rank well in search results and attract users.
Query: The words typed into a search bar.
SEO Copywriting: Writing content that is optimized for search engines.
Topic Clusters: A group of related blog posts or articles that are connected by a central topic.
Topic Modeling: A technique used to identify the main topics covered in a piece of content.
Visual Content: Content that includes images, videos, or infographics.
Website Copy: The text content on a website.

On-Page SEO: Optimizing Your Website’s Content & Structure

Accessibility: Ensuring your website is accessible to people with disabilities.
Anchor Text: The clickable text within a hyperlink. For example, “Cannabis SEO Services.”
Breadcrumb: A navigation trail that shows the user’s current location within a website. This helps users understand their position and navigate easily. Example: Home — Services — SEO Discovery Foundations
Canonical URL: A tag that specifies the preferred URL for a page, preventing duplicate content issues.
Click-Through Rate (CTR): The percentage of users who click on a search result. A high CTR indicates that your content is relevant and appealing.
Heading: HTML tags used to structure content. H1, H2, H3, etc., are used to indicate the importance of different sections of your page.
Image Alt Text: Descriptive text that explains the content of an image.
Image Carousels: Scrollable images in search results. These can be used to showcase multiple products or images.
Internal Linking: Linking to other pages within your website to improve navigation and SEO.
Meta Description: A brief summary of a web page’s content. This appears in search results and can influence whether users click on your link.
On-Page SEO: SEO techniques that focus on optimizing a website’s content and structure.
Organic Search: Search results that are not paid advertisements.
Page Title: The title of a web page that appears in search results.
People Also Ask Boxes: Questions and answers related to a search query that appear in search results. These can be a great way to capture organic traffic.
Ranking: The position of a website in search results.
Relevancer: How well a web page’s content matches a search query.
Schema: A vocabulary used to describe the content of a web page. This helps search engines understand your content better.
Site Structure: The organization of your website’s pages and content.
Subheadings: H2, H3, and H4 tags used to divide content into sections.
Time on Page: The amount of time a user spends on a web page. A high time on page indicates that your content is engaging.
Traffic: Visits to a website.
URL: The address of a web page.
URL Structure: The organization of your website’s URLs.
Usability: How easy a website is to use. A user-friendly website will keep visitors engaged.
User Experience (UX): The overall experience a user has when interacting with a website.
Visibility: How often a website appears in search results.
Website Navigation: How easy it is to navigate a website. A clear and intuitive navigation structure helps users find what they’re looking for.
Word Count: The number of words on a web page. While there’s no magic number, content should be long enough to provide value but not so long that it’s overwhelming.

Off-Page SEO: Building Authority & Trust

Backlink: A link to a website from another website. Backlinks are like votes of confidence from other websites, signaling to search engines that your content is valuable.
Brand Mentions: Mentions of your brand name in online discussions.
Broken Link: A link that leads to a page that no longer exists.
Citation: A mention of a website or brand. Citations can include links, but they can also be simple mentions in text.
Competition: The number and quality of other websites competing for the same keywords. Understanding your competition can help you identify opportunities and improve your SEO strategy.
Conversion: When a visitor takes a desired action on a website, such as making a purchase, signing up for a newsletter, or filling out a contact form.
Conversion Rate: The percentage of visitors who convert. A high conversion rate indicates that your website is effective at achieving its goals.
Dofollow Link: A link that passes link equity.
Domain Authority: A metric that measures a website’s overall authority.
Domain Rating: A metric that measures a website’s backlink profile.
Guest Blogging: Writing content for another website. Guest blogging can help you build relationships, acquire backlinks, and reach a new audience.
Knowledge Graph: Google’s database of entities and their relationships. The Knowledge Graph helps Google understand the world and provide more relevant search results.
Link Building: The process of acquiring backlinks. Building high-quality backlinks is a crucial component of off-page SEO.
Link Juice: The value passed from one website to another through a link.
Link Profile: The overall quality and quantity of a website’s backlinks.
Link Velocity: The rate at which a website acquires new backlinks.
Local Pack: A group of local business listings that appear in search results. Local packs are often displayed for searches with a local intent, such as “restaurants near me.”
Nofollow Link: A link that does not pass link equity.
Off-Page SEO: SEO techniques that focus on external factors, such as backlinks.
Quality Link: A link from a reputable website. Backlinks from high-quality websites can boost your website’s authority.
Social Signals: Shares, likes, and comments on social media.
TrustRank: A metric that measures a website’s trustworthiness.
Unnatural Links: Links that are considered spammy or manipulative.

Technical SEO: Ensuring Your Website Is Searchable & User-Friendly

AMP: Accelerated Mobile Pages. A framework for creating fast-loading web pages.
Caching: Storing frequently accessed data on a user’s device to improve page load times.
Canonicalization: Specifying a preferred URL for duplicate content.
Compression: Compressing files to reduce their size.
Core Web Vitals: A set of metrics that measure the user experience of a web page. These include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Crawling: The process by which search engines discover web pages. Search engines use crawlers to index websites and their content.
De-indexed: When a web page is removed from Google’s index. This means that it will no longer appear in search results.
Duplicate Content: Content that appears on multiple pages within your website.
E-E-A-T: Experience, Expertise, Authority, and Trustworthiness. Google evaluates websites based on these factors to determine their quality and relevance.
Featured Snippets: Featured answers at the top of search results. These are concise and informative summaries of a topic.
Freshness: How up-to-date a website’s content is. Fresh content is important for staying relevant and ranking well in search results.
Google Analytics: A tool for tracking website traffic. Google Analytics provides valuable insights into user behavior, such as page views, time on site, and conversions.
Google My Business Listing: A listing for local businesses on Google Maps. This helps local businesses appear in search results for local searches.
Google Search Console: A tool for monitoring a website’s performance in search results. Search Console provides data on search queries, clicks, and impressions.
HTML Sitemap: A file that lists the pages on a website. An HTML sitemap helps search engines understand the structure of your website.
HTTPS: Hypertext Transfer Protocol Secure. A secure protocol that encrypts data transmitted between a website and a user’s browser.
Impression: The number of times a link to your website has appeared in a user’s search results. This means that a user has seen (or potentially seen) your website listed among the search results for a particular query.
Indexing: The process of storing and organizing web pages. Once a page is crawled, it is indexed so that it can be retrieved when relevant to a search query.
KPI: Key Performance Indicator. KPIs are measurable metrics that help you track the success of your SEO efforts.
Manual Action: A penalty applied by Google for violating their webmaster guidelines. This can result in lower search rankings. You can check to see if your website has a manual penalty by looking at your Google Search Console data.
Metric: A measurement of performance. Examples of SEO metrics include organic traffic, rankings, and conversions.
Minification: Reducing the size of files (HTML, CSS, JavaScript) to improve load times.
Mobile-First Indexing: Google’s approach to indexing websites primarily based on their mobile versions.
Orphan Pages: Pages that are not linked to from any other pages on your website.
Page Speed: How quickly a web page loads. Slow page speed can negatively impact user experience and search rankings.
Pagination: Using numbered pages to display large amounts of content.
Pogo-sticking: When a user quickly clicks back to search results after visiting a website. This can be a sign that your content is not relevant or helpful.
Redirect: A way to send users to a different URL. Redirects can be useful for moving content to a new location or fixing broken links.
Responsive Design: Designing websites to adapt to different screen sizes.
Robots.txt: A file that tells search engines which pages to crawl. You can use a robots.txt file to block certain pages from being indexed.
Server Response Time: The time it takes for a web server to respond to a request.
SSL Certificate: A security certificate that enables HTTPS encryption. HTTPS is important for security and can also improve your search rankings.
Technical SEO is the process of optimizing a website’s technical aspects to improve its visibility and performance in search engine results pages (SERPs). It involves making sure your website is easy for search engines to understand, crawl, and index.
XML Sitemap: A file that lists the pages on a website in a format that is easy for search engines to understand. An XML sitemap can help search engines discover and index your website’s pages.

General Business Terms

Alternative Payment Method (APM): A payment method that differs from the standard vendor price. This could be a discount, installment plan, or other arrangement.
ARR: Annual Recurring Revenue: The total revenue generated on a recurring basis each year. This is a key metric for subscription-based businesses.
Average Order Value (AOV): The average amount spent per order. A higher AOV indicates that customers are purchasing more per transaction.
Bottom Line Growth: Growth in profits. This is the ultimate goal of any business.
Brand Awareness: The level of recognition and familiarity with a brand.
CAC: Customer Acquisition Cost: The average cost to acquire a new customer. A lower CAC means a business is more efficient at acquiring customers.
CAC:LTV Ratio: The ratio of customer acquisition cost to lifetime value. This ratio indicates how long it takes for a customer to generate enough revenue to cover their acquisition cost.
CES: Customer Effort Score: A metric that measures how easy it is for customers to interact with a business. A higher CES indicates a better customer experience.
Churn: The percentage of customers who stop using a product or service. A high churn rate means a business is losing customers at a rapid pace.
Client Growth: The rate at which a business acquires new customers. This is a key indicator of a business’s health.
Close Rate: The percentage of leads that convert into customers. A high close rate means a business is effective at converting leads into sales.
CoF: Card on File: A method of storing customer payment information for future purchases.
Cost of Goods Sold (COGS): The direct costs associated with producing a product or service. COGS includes the cost of materials, labor, and manufacturing overhead.
CPL: Cost Per Lead: The cost of acquiring a new lead. A lower CPL means a business is more efficient at generating leads.
CS: Customer Surplus: The value that customers perceive they are getting from a product or service, net of the price. A positive customer surplus indicates that customers are satisfied with their purchase.
Customer Relationship Management (CRM): A software system used to manage customer interactions and data.
EBITA: Earnings Before Interest, Taxes, and Amortization: A measure of a company’s operating profit.
Expenses: All the costs associated with running a business, including salaries, rent, utilities, marketing, and advertising.
Gross Profit: Revenue minus the direct costs of producing services. Gross profit is a measure of a business’s profitability before deducting overhead costs.
Lead Generation: The process of acquiring new leads.
Lead Qualification: The process of determining if a lead is a good potential customer.
Leverage: The efficiency with which work is performed. Leverage can be achieved by automating tasks, outsourcing non-core functions, or using technology to improve productivity.
LTCR: Lead-to-Close Ratio: The ratio of leads to closed deals. A high LTCR indicates a high conversion rate.
LTGP: Lifetime Gross Profit: The total profit generated by a customer over their lifetime.
LTV: Lifetime Value: The total revenue a customer generates over their lifetime.
Marketing Automation: The use of software to automate marketing tasks.
Market Cap: Market Capitalization: The total market value of a company’s outstanding shares.
Market Segmentation: Dividing a market into different groups based on shared characteristics.
Marketing Efficiency Ratio (MER): Total revenue from marketing divided by total marketing spend. A high MER indicates that marketing efforts are generating a good return on investment.
Monthly Recurring Revenue (MRR): The recurring revenue generated each month. MRR is a key metric for subscription-based businesses.
Net Profit: Revenue minus direct costs and all other expenses. Net profit is the bottom line of a business.
Outputs: The results or outcomes of a business’s activities. Volume x Leverage, i.e., output is the number of times you do something TIMES how much you get out of each time you do it.
Profit Margin: The percentage of revenue that is profit. A high profit margin indicates a business is profitable. (Net Profit / Revenue) x 100%. In short, profit margin is the difference between price and cost of services.
Prospect wants 0% risk AND also results: A common request from potential customers who want to minimize their risk while maximizing their return.
Recurring Revenue Growth: The growth in revenue from recurring sources. This is a key indicator of a business’s sustainability.
Retention Rate: The percentage of customers who remain with a business. A high retention rate indicates that customers are satisfied and loyal.
Return On Ad Spend (ROAS): The revenue generated from advertising divided by the cost of advertising. A high ROAS means that advertising is generating a good return on investment.
Revenue Growth Rate: The rate at which revenue is increasing. A high revenue growth rate indicates a business is growing rapidly.
Revenue: The total money earned.
Sales Pipeline: The stages that a sales opportunity goes through from lead to closed deal.
Sales Pitch: A presentation or speech that a salesperson uses to persuade a potential customer to buy a product or service.
Sales Funnel: A visual representation of the sales pipeline.
Sales Quota: The target sales amount that a salesperson is expected to achieve.
Target Market: The specific group of people that a business wants to reach with its products or services.
Top Line Revenue Growth: Growth in total revenue. This is a measure of a business’s overall growth.
Volume: The quantity of work performed.
Work: The amount of outputs.
Work Rate: The rate at which work is produced. Work Rate = Volume x Leverage / Time.