Off-Site SEO Services For Cannabis Businesses
At Hemp Writer, we deliver Off-Site SEO services for cannabis businesses that boost your website’s authority and drive organic traffic.
We specialize in the cannabis industry, tackling its unique challenges—like building trust in a regulated market—to get your site noticed.
Ready to see results?
Contact us for a Free Consultation Today!
Custom SEO Strategies To Grow Your Hemp Brand
Off-Site SEO Services Offered
We provide a comprehensive suite of Off-site SEO services.
| Service Category | Specific Actions/Deliverables | Purpose & Benefit |
|---|---|---|
| Link Building Strategy | – Building a custom cannabis-friendly link acquisition plan – Identifying industry-relevant websites for outreach |
Increases domain authority and boosts ranking potential through ethical, niche-specific backlinks |
| Manual Outreach Campaigns | – Pitching cannabis-related guest posts or resources to publishers – Personalized outreach to dispensary directories, blogs, and industry sites |
Earns high-quality links from relevant sources while building brand credibility |
| Guest Posting | – Writing and publishing original content on industry blogs and websites – Including backlinks to your priority pages |
Builds referral traffic and strengthens keyword authority for core cannabis-related pages |
| Local Citations & Directory Listings | – Submitting and optimizing NAP (Name, Address, Phone) on cannabis-friendly directories – Managing niche listings like Weedmaps, Leafly, etc. |
Supports local SEO efforts and increases visibility in local and map-based searches |
| Press Releases & PR Outreach | – Writing cannabis-compliant press releases – Distributing through high-authority PR networks – Pitching journalists and blogs for cannabis news features |
Earns backlinks and exposure from news outlets, supporting trust, E-E-A-T, and domain authority |
| Influencer & Brand Mentions | – Partnering with cannabis influencers or affiliates for online shoutouts – Monitoring and managing unlinked brand mentions |
Builds brand awareness, earns social proof, and creates opportunities for link reclamation |
| Unlinked Brand Mention Reclamation | – Finding sites that mention your brand without linking – Reaching out to request backlinks |
Turns existing brand awareness into SEO value through authoritative backlinks |
| Broken Link Building | – Finding broken cannabis-related links on other sites – Suggesting your content as a replacement |
Gains backlinks by solving problems for other webmasters while promoting your content |
| Link Intersect Analysis | – Identifying sites linking to competitors but not to you – Prioritizing high-authority missed opportunities |
Levels the playing field and helps outperform similar cannabis retailers in organic rankings |
| Content Syndication (White-Hat) | – Republishing educational cannabis content on authoritative aggregators with rel=canonical or attribution tags | Expands reach without harming original content’s SEO value |
| Forum & Community Engagement | – Participating in cannabis-friendly forums and Q&A sites – Posting helpful, non-promotional content that links back to your resources |
Builds backlinks, referral traffic, and brand awareness among niche communities |
| Digital PR Link Earning | – Creating story-driven, data-based, or trend-focused content assets (e.g., “Top Dispensary Trends 2025”) to earn organic links | Encourages organic press mentions and natural backlinks from cannabis publications |
| Content Amplification | – Promoting blog posts, guides, and infographics to cannabis newsletters, LinkedIn groups, Reddit threads, and social platforms | Drives initial traction and helps build link velocity from credible sources |
| Google Business Profile Link Optimization | – Ensuring your GBP links point to proper landing pages – Leveraging GBP posts and services to support off-site visibility |
Strengthens local SEO and brand trust while guiding traffic to conversion-ready pages |
| Social SEO Integration | – Coordinating social media activity with SEO campaigns – Encouraging social sharing of linkable assets |
Amplifies off-site signals that indirectly support SEO and indexing |
| Anchor Text Optimization (Off-Site) | – Controlling anchor text of incoming links through outreach – Ensuring a natural and diversified link profile |
Reduces risk of over-optimization and improves keyword targeting effectiveness |
| Competitor Off-Site SEO Audits | – Reverse engineering top competitors’ backlink profiles – Identifying where and how they’re earning authority |
Reveals link-building opportunities and gaps in your cannabis SEO strategy |
| Influencer Reviews & Testimonials | – Coordinating product reviews with industry influencers or bloggers – Ensuring backlinks and mention of store or products |
Earns trust, credibility, and qualified backlinks from recognizable names |
| Affiliate & Partner Link Building | – Securing backlinks through partnerships, affiliates, co-sponsorships, or collaborations | Creates strong, scalable link networks based on real business relationships |
| HARO/Source Outreach (Cannabis-Friendly) | – Responding to journalist requests as a cannabis expert – Positioning you as a thought leader for quotes and backlinks |
Builds personal brand authority and earns links from trusted news or medical sites |
| Citation Audits & Cleanup | – Scanning for outdated, inconsistent, or duplicate NAP entries – Requesting corrections or removals across cannabis directories |
Improves local SEO trust, NAP consistency, and Google Maps ranking |
| Authority Growth Monitoring | – Tracking Domain Authority (DA), Trust Flow, and backlink quality metrics – Reporting progress monthly |
Ensures your off-site efforts are improving rankings, authority, and organic visibility |
What Is Off-Site SEO?
Off-Site SEO builds your site’s reputation beyond its pages.
- Link Building: Earning high-quality backlinks from trusted sites.
- Brand Mentions: Getting your cannabis brand cited online, linked or not.
- Social Media Signals: Amplifying your presence on platforms like Instagram.
- Local Citations: Listing your business consistently across directories.
4 Pillar SEO System For Cannabis Retailers
We provide a comprehensive suite of technical SEO services, including:
| SEO Pillar | Focus Area | What It Includes | Benefits for Cannabis Retailers |
|---|---|---|---|
| 1. Technical SEO | Website infrastructure and performance | Site audits, crawlability fixes, indexation improvements, mobile optimization, Core Web Vitals, SSL, sitemaps, schema markup, robots.txt optimization | Improves site speed, user experience, search visibility, and trust with Google and visitors |
| 2. Content & On-Page SEO | On-site content and keyword optimization | Keyword research, content creation (product pages, blogs), meta titles/descriptions, heading tags, image optimization, internal linking, UX writing | Engages and educates users, improves relevance, drives rankings and conversions |
| 3. Off-Site Authority Building | Backlink profile and domain authority | White-hat link building, digital PR, influencer outreach, citation building, guest posting | Boosts domain authority, strengthens credibility, helps outrank competitors in SERPs |
| 4. Local SEO | Visibility in local and map-based searches | Google Business Profile optimization, local citations, NAP consistency, review generation, location-specific pages | Increases foot traffic, improves “near me” rankings, builds community trust and local awareness |
Why Off-Site SEO Matters for Cannabis Businesses
In the cannabis world, advertising restrictions make organic visibility critical.
Off-Site SEO for cannabis businesses strengthens your site’s credibility, helping you rank higher for terms like “best CBD products” or “dispensary near me.”
For instance, a backlink from a cannabis blog can signal to Google that your site’s legit—unlike a random link from an unrelated site.
Why Hemp Writer?
- Cannabis Expertise: We know the industry—its regulations, audience, and quirks.
- Proven Results: Our clients see traffic spikes—like a dispensary gaining 50% more visitors after our link campaign.
- Custom Strategies: We build plans for your goals, whether it’s local foot traffic or online sales.
- Clear Reporting: You get monthly updates showing backlinks gained, traffic growth, and rankings.
- Safe Tactics: We stick to white-hat SEO, keeping your site penalty-free.
Ready To Take Your Cannabis Business’s Online Presence To The Next Level?
Contact Hemp Writer today for a free consultation and let’s discuss how our technical SEO services can help your business thrive.
Contact us today.
- Call: (208) 856-0563
- Email: info@hempwriter.com
- Schedule: Book Your Free Consultation
Don’t settle for less—let’s make your hemp business the go-to name online!