The proof is in the before and after photo.
Why Is Website Speed Important?
Cloudflare explains that, “sites that load quickly will typically receive more traffic and have better conversion rates.”
Website speed is crucial for several reasons, impacting both the user experience and a site’s overall performance in search rankings.
Here are the key reasons why website speed is important:
- User Experience: Users expect websites to load quickly. Slow loading times can lead to frustration and increase the likelihood of users leaving the site before it fully loads. A fast website provides a better user experience, keeping users engaged and reducing bounce rates.
- Conversion Rates: Website speed directly affects conversion rates. Faster websites have been shown to convert more visitors into buyers or subscribers. Even a delay of a few seconds can lead to a significant drop in conversions.
- Search Engine Ranking: Search engines like Google consider site speed as a ranking factor. Faster websites are more likely to rank higher in search engine results pages (SERPs), leading to increased visibility and organic traffic.
- Mobile Users: With the increase in mobile internet usage, website speed becomes even more critical. Mobile users often have slower internet connections, making it essential for websites to load quickly to provide a positive experience on mobile devices.
- Reduced Server Load: Faster websites use resources more efficiently, reducing the load on servers. This can lead to lower hosting costs and the ability to handle more traffic without a degradation in performance.
- Competitive Advantage: In competitive markets, website speed can be a differentiating factor. A faster website can provide a competitive edge, attracting more visitors and potentially increasing market share.
Improving website speed involves optimizing images, leveraging browser caching, minifying CSS, JavaScript, and HTML, using content delivery networks (CDNs), and optimizing server response times.
These steps help ensure that websites load quickly, providing a better experience for users and improving a site’s performance in search rankings.
What I Did To Speed Up Hemp Writer By 143%
- Reduced image file size
- Converted jpeg images to WebP file type
- Formatted images for mobile
- Turned off animations (fade in)
- Removed images that weren’t adding value
- Removed a contact form from JotForm
- Removed other areas that weren’t adding much value
- Removed plugins that I didn’t need and wasn’t using
- Optimized the performance features unique to Divi Theme
- Removed footer menu widgets